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Influencer Marketing Examples

By Bill Rollins 22 November, 2022 6 mins read

Your brand must choose the right person to influence your campaign. This can be done manually, or by using platforms that locate influencers automatically. Once you have chosen your influencer, you need to communicate clearly your goals and expectations. A campaign brief should be created that clearly explains what influencer marketing can achieve. The brief should contain information about your brand and platform, as well as your messaging points and a CTA to your influencer.

Dior Forever Foundation

Influencer marketing is a key component of Dior's strategy for building a sustainable brand. They partner with many celebrities to promote products and services. Winnie Hartlow and JorjaSmith, two prominent voices in the industry, are used by the brand to create powerful stories.

Many celebrities have used influencer marketing to promote products and brands, including Natalie Portman, Robert Pattinson, and Bella Hadid. Dior has also partnered with a range of global creators to promote their brand. These influencers were chosen to create content with the brand's message, and Whalar aimed to create a campaign that would appeal to a broader audience.

Influencers can influence a brand's image and increase sales. One example of this was the campaign to promote Dior lipstick. It was extremely successful. Influencers wore different shades for a week, and Dior Forever Foundation used the influencers' posts to drive sales.

Tom's of Maine

There are many methods a company can use to increase its marketing efforts. One example of this is to leverage the influencers. Tom's of Maine, a personal care company based in Maine, decided to partner with micro-influencers and regular customers to spread the word about their products. Ryan McMichael has over 25.7million subscribers on YouTube. They partnered with him. His content contains educational videos and cartoons as well videogame Let’s Plays. His YouTube channel sells toys.

In order to increase brand awareness, Tom's of Maine worked with more than 20,000 micro-influencers. Each of these influencers has 500 to 5000 followers on average. Tom's of Maine increased brand awareness and customer engagement 60% by partnering up with them. In the process, it learned a lot about their customers, gaining valuable information about their preferences and buying habits.

Tom's of Maine has been able to reach 1.72million additional consumers by leveraging microinfluencers. Insider Intelligence claims that brands will spend $15 billion on influencer market by 2022. Marketing strategies that use micro-influencers (such as bloggers) can be highly successful include using them.

While it may be more difficult for niche brands to reach large influencers, the power of micro-influencers is still an important part of a brand’s marketing strategy. Tom's Maine, a natural brand for health, was able get micro-influencers to share its values. The company offered incentives to the influencers, including early access to sales and discounts. This enabled the company to build a loyal following and increased their brand's visibility among a small audience.

Sponsored content can also be a way to influencers. Many influencers are able to endorse products or work with brands. The blog post or video is then used to demonstrate the brand's credibility with customers. This is a powerful way to gain trust and influence customers' decisions. The company can also benefit from partnerships with established celebrities or institutions. To launch a new line of lipsticks, Tom's of Maine joined forces with National Geographic and photographers to create a partnership.

Pura Vida Bracelets

Pura Vida Bracelets employed a unique strategy in order to expand their reach. To connect customers with products, they used social media. Nosto, a platform that is mobile-first, allows the brand to automate the creation and distribution of product page cross-sells and homepage recommendations. By using the platform to automate the process of tagging multiple products, Pura Vida was able to reach millions of users and drive one million visitors to the Pura Vida store.

Pura Vida wanted to convert passionate, first-time buyers into repeat customers. Pura Vida created the Pura Vida Club membership program, which included a monthly Pura Vida bracelet box. They implemented the program using Bold Subscriptions and Shopify+ Subscriptions.

The brand leveraged the power of social proof to build a loyal following of 296,722 subscribers, and 10X ROI. Pura Vida Bracelets developed a unique hashtag that could be tracked by search engines. The hashtag is also a place where followers can post pictures related to the brand theme. It also directs fans to purchase the product through the link in their bio. The strategy has generated results for the company and its products, which have increased their social media reach by 125% year over year.

The company leverages the power of social media to reach a wide range of influencers. This includes working with influencers across all sizes and ethnicities. Brand awareness is increased by focusing on diverse users because the brand believes that peer connections are powerful.

Pura Vida's colorful string-and bead bracelets are a signature of the brand. This has been loved by stars like Rihanna and David Beckham. Two college classmates founded the company in Costa Rica 8 years ago. The entrepreneurs encountered two young Costa Rican artisans who made bracelets using a sliding knot design. Since then, they've been able to source products from 850 artisans in Costa Rica, India, and El Salvador. They anticipate reaching one thousand artisans by year's end.

Pura Vida Bracelets have grown to be a multimillion dollar company that is growing every year. It wasn't luck that this brand grew. It used a proven recipe for success. Goodman and Thall created the brand with the goal of helping artisans to create sustainable income and give back to society. The brand has since partnered with 200 charities across the globe and donated $3.5million to charity causes. Although new brands struggle with marketing myopia, Pura Vida Bracelets understood their target audience from day one.

BECCA Cosmetics

Becca Cosmetics has enjoyed a tremendous success with influencer marketing. However, the company still faced challenges. The brand was not immediately popular, as it did not have a strong online presence and lacked a distinct brand identity. YouTube and other social platforms were able to give the brand a positive reputation. Jaclyn hill, a celebrity partner, helped to boost sales.

In addition to collaborating with celebrities, the brand has also partnered with a number of other companies. Jaclyn hill and Becca Cosmetics collaborated to create a highlighter range that was quickly sold out. They were able to interact with their followers and establish relationships through social media.

Companies can increase brand awareness by using the influence of influential people to launch new products. Companies can get engagement and hype for new products by working with relevant influencers. This strategy can be used for both existing and new products.

The brand was initially distributed by Sephora in the early days. The company had difficulties with its operations. Rebecca Morrice Williams, its founder, lived in Australia so was unable to travel to the United States for the company's distribution. The company decided to shift their distribution to DuaneReade to avoid these problems. The company's products grew to more 350, so the company decided not t go for mass-distribution in the U.S.

Another example of influencer marketing is Daniel Wellington. The brand promoted its 2017 swimwear line by using influential fashion and lifestyle influencers. The campaign was designed to increase awareness and highlight a range of colors through the influencers. This campaign resulted in more than 1.85M impressions and 592K interactions.

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Statistics

According to research by Marketo, multimedia texts have a 15% higher click-through rate (CTR) and increase campaign opt-ins by 20%. (shopify.com)
According to research from Adweek, over half (51%) of TikTokers make purchases from brands they see in the app. (shopify.com)
BigCommerce affiliate program , you receive a 200% bounty per referral and $1,500 per Enterprise referral, with no cap on commissions. (bigcommerce.com)
According to the Baymard Institute, 69.82% of shopping carts are abandoned. (shopify.com)
One of the most well known sites is the Amazon affiliate program, Amazon Associates , which boasts the largest market share of affiliate networks (46.15%). (bigcommerce.com)